There are so many reasons why having a blog is important, both personally and for a business. Many people understand that blogging is great, but often don’t have the time, or don’t enjoy writing them. That's why at the Quickest Brown Fox, we’ve decided to do blog copywriting! You get all the amazing benefits of a blog, without having to do any of the hard work yourself.
Below are ten reasons that will inspire you to get started on, or re-vamp your blog today.
Blogging establishes your business. Every niche has competition, its just fact of life at this point. Business are popping up left, right, and center at the moment, which means the market is becoming a lot more saturated. Why should a customer buy from you are not a competitor? What is your business's unique selling point? What do you provide that others don’t? A blog answers all of these questions! It shows your customer business values, personality, and character. You might sell the same product as someone else, but you may have a blog filled with information and tips on how to use it. This gives you an edge against the rest of the market and can help drive important sales.
Statistically, a blog helps a business. 57% of businesses say that they have gained customers specifically from blogging. You could be missing out on a huge percentage of customers by not utilizing this tool. Over half of the businesses on the Fortune 500 have a corporate blog, showing that even the big guys understand its importance. It creates a ‘personal’ link between you and your customer. By reading your words, they are connecting with you and your values. This can help to create a strong customer bond, ensuring that they become a life-long customer.
Blogging can dramatically increase your website SEO. Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. Each blog post gives you another index page that can appear on google. Blogs are also often loaded with keywords, meaning that they will be lighting up in a google search. If you wrote blog posts on a variety of things within your niche, then you are covering all your bases. When someone searches for something in your niche, your blog post loaded with all the words they are searching for will come up. Google ranking also loves ‘fresh’ content, which is why it is recommended that businesses change their website information every couple of months. Therefore, if you are consistently putting out new information, Google will reward you by boosting your SEO ranking.
Blogging also teaches you! When writing a blog post on a specific topic, you need to do research. I know that I personally have learned heaps through researching for my blog posts. This gives you a broader range of knowledge, that you can pass onto your customers. Through email, phone, or any other methods, it will become clear to a customer that you know what you are talking about and reassures them that you are the right person for the job.
Blog posts provide social media content. Many people struggling with content creation, which is why social media managers have become so widely popular. A blog post can give three or four posts for your business. One post with the link to your post, another with an excerpt, another with a statistic that you used are all ideas. This way, you’re killing two birds with one stone and getting a new blog post, as well as social media posts.
It can grow your email marketing list. Email marketing is known to be a great way to engage with customers. However, it is notoriously difficult to get people to sign up for these. A blog will show your customer that your content will not be spammy or irrelevant. In fact, a good blog will encourage people to join your mailing list, as it shows the type of content you will be sending, and therefore they are less likely to have a negative experience.
A blog can also generate leads. 70% of people would rather learn about a company through articles rather than advertisements. What this means, essentially, is that people would rather read a blog or article, instead of seeing an ad. Blogging shows that your business is reliable and trustworthy. You can also subtly weave in an ‘advertisement’ into your post, to encourage people to buy from you. Many website platforms also have options to have a sidebar or header that you can have a call to action on them. This way, it is creating more opportunities for your business to get leads.
Blog posts are also very helpful for internal linking. Internal links are all the links that stay within your website. If you had a page on your website that mentioned a topic, you can then add a hyperlink to your blog post. This means people can read through your blog post for the information, instead of leaving to search on google, and possibly not returning. Internal links also help boost SEO, giving you more traffic and leads.
Provides a way to get feedback. Businesses are often very one-sided. A website will give all the relevant information, but there is often not any place for questions, comments, or any kind of discussion. If your business doesn’t have social media, or your customer doesn’t have social media, it means that your business will not get important feedback. A blog is a great place for people to have their say, and it opens up communication to create more of a community for your customers. As well as building trust in your customers, it can also provide important insights on your customers so you can tailor your approach better.
It gives specific information about your products/services. A blog can provide specific step-by-step instructions on how to use your product. If people don’t know how to use it, and you don’t have that information available to them, you could face a lot of negative backlash. For example, over lockdown, I build a veggie pod. The instructions that came were incredibly confusing, and I grew extremely frustrated. I went to their website and saw that they had how-to videos, which was a huge relief. I managed to build it without any further problems, but if there were no videos available then I would have been very disappointed in the company. If you provide services instead, then a blog is a great way to explain what you do, and how you can help people. I produce content on how to do easy SEO or the importance of Social Media. This provides people with important information, as well as generating me leads because people understand that they need the service that I provide. By showing people how it can benefit them, you are more likely to be able to sell them your service.
Hopefully, these reasons have shown how a blog can improve your business. If writing isn’t your forte, then we can do the hard work for you! Send us a contact form to get more information on our blog copywriting.