Five ways to instantly improve your SEO
93% of internet experiences begin with a search. If you aren’t ranking highly on google, how do you expect people to find you? Technical SEO is often a complicated thing to work with, and paying someone to do it for you can leave you thousands of dollars out of pocket. In this post, I’ll be showing you a few quick and easy ways to boost your website SEO.
One of the easiest things to check, is your website speed. A fast website is crucial in generating, and keeping traffic coming to your site. And the more people that visit and return to your site, the higher you rank in google.
If your site takes longer than 3 seconds to load, then 40% of people will leave and choose another site. Whats worse, is 80% of people won’t return ever! There are many different ways to check your website speed, such as Pingdom, which will also give you a few more tips that you can use to improve your site. A slow site can be due to many things, such as your plugin, web host, or themes.
The next trick is to make sure you aren’t only using text. Humans are very visual people, and aesthetics are very important. After all, ‘We eat with our eyes’. A website that is just full of words and writing is very unappealing. Make sure you are breaking up the words with images, videos, or other innovative things. This will make your website look a lot better than just a big block of text. Make sure you are using images that relate to your business, and all the colours match. The only thing worse than no photos are photos that are mis-matched!
When was the last time you updated your website material? Are your customers reading outdated, and possibly even wrong material? The world is constantly changing and evolving, and our websites should be too. Make sure that you go through your whole website periodically, checking your information and text for relevancy and importance. Not only will this make your website current, but it will boost your SEO ‘dwell time’. This is the amount of time that people actually spend on your website. This is why it can be good to have a variety of information, all related to your topic. The longer your dwell time is, the higher your SEO. Be careful though, don’t bog down your site with irrelevant and unnecessary information just for the sake of it. Ensure that all information actually serves a purpose, and will engage your customers.
Having your website mobile friendly is absolutely crucial. I know I stress this a lot, but I can’t explain how many times I have visited a site on my phone and been disappointed. Cut off text, images taking up the whole page, a menu button that won’t click. All of these are things that will make customers leave your page, and never return. With over 60% of searches done on mobile, you could be losing out on a plethora of customers due to your layout. It is often very simple to adjust your mobile view, for example, on Wix it is the little mobile icon shown in the top menu while editing. Clicking on the little mobile will show what your site looks like on a mobile device, and you will need to edit this as it is often not synced properly. The images may need to be adjusted, the text made bigger so it is easier to read. The good thing is, editing on the mobile will only change the mobile view, and the desktop version will not be affected. If you haven’t edited this, or haven’t looked at it for a while, I would highly recommend going and doing this now.
Have you ever spent ages trawling through a website, trying to find a way to contact them that wasn’t a robot chat option? Humans are a very curious species, and there is bound to be many things that people want to know, that isn’t on your website. Providing a way for people to contact you to ask these questions is very important. If they can’t communicate with you, there could be serious repercussions. Say someone used your product, and found it didn’t work. Instead of calling you, where they were offered a full refund and left satisfied, they turned to social media instead, blasting you on Facebook for awful customer service and broken products. This would be a nightmare to fix, and is a pretty common problem for many businesses. Make sure you have several clear means of communication, such as a phone, email, and contact form in an obvious spot, I like putting it on the bottom header of every page. This way, the second someone has a question, they can scroll down and ask it.
All of these are just a few ways to help boost your website SEO, and improve customer experience. This is not a complete solution, but many small businesses are unable to afford the hefty price tag that comes with a professional SEO technician. Armed with these tips, your website will receive a crucial SEO boost, to help you on your journey.