Everyone knows that the secret to growing a social media following is to post engaging content regularly. When first starting out it can seem like a mountain that needs to be conquered. However, content creation and management, can be very simple once you break it down. Essentially, it is the creation and dispersal of videos, photos, and other things onto social media. These are things that you have made yourself.
Content curation can also be a helpful tool. This is where you find things that other people have created, and repost them. This is an easy way to keep active on your socials without having to constantly create your own content. There are hundreds of accounts out there that are dedicated to content curation. Pages such as ‘Barstool sports’, where they repost funny videos from smaller accounts to their huge audience. Although this is a good way to constantly be going viral, it’s not a sustainable way for a company to work.
When I started my business, posting onto social media was one of the only areas that I wasn’t worried about. I thought it would be a walk in the park. Then, I found out that it was actually a mosquito-infested, quicksand, ravine-filled park.
I spent a day finding statistics and turning them into infographics, hoping to make people realise how important it is that you have modern and up-to-date social media pages and websites. However, I couldn’t figure out what else to post. There weren’t really any funny videos about social media or website building, and I didn’t have any photos of my products that I could post, because I didn’t sell a product! I had a look at what other people in my field were posting, and it was mainly them reposting their own articles or blog posts that they had written, along with the occasional inspirational quote. All of this left me confused and annoyed. I was working really hard to try and find things to post, only to have no-one even like the posts. But I soon realised the golden ticket, and this is what I am going to be sharing with you today.
As a company, you need to be providing your audience with content that is relevant to your brand, but also engages the consumer. This can be a fine line to tread.
What sorts of information is your consumer going to be wanting from you? If you have a surfboard company, your clients will probably be interested in surfing and the sea. How can you turn this into engaging content? Maybe one day you post a cool photo of your boards, then next day you repost a video about how to escape a rip, the following day you make a interesting infographic about how your boards are made from recycled material.
This is obviously only an example, but the foundations are the same. A good rule of thumb is to post every couple of days, and use a variety of methods. You will need to tailor this to your own company and values, but make sure you are posting relevant topics to your brand, and try to provide a point of difference from your competitors.
Here are a few ideas that you could use
Reposting a funny video that is in your niche. I wouldn’t do this more than twice a week
Create an infographic with tips and tricks related to your product
Testimonials are a great way for people to see how great your company is, and will make them more likely to purchase from you
A cool or inspirational quote
Photos of your products, if this applies
Something that your company does that helps the world. Eg. using recyclable materials, donating to organisations or anything else you do that makes people feel good about buying from you and not a competitor
Photos and some information about yourself/your workers can also be a great way for your customers to get to know you more personally
MicroMed is a great example for an engaging Facebook page. They are a spray-on probiotic for animals, and this is reflected in their posts. They share blog posts, testimonials, informative infographics, pet health tips, and occasionally repost a funny animal video. This is a perfect range. They have a variety of content so that their customers aren’t getting bored, but there is always an underlying theme.
So, even though content creation and curation can seem difficult if you don’t know where to start, using these tips and tailoring them to your own business, you’ll soon be posting onto social media like a pro.